Every business thinks on how to get the most out of the marketplace. The business is shrinking if your turnover decreases or does not change every year. Most businesses pick up sales wherever possible, this may be effective at first but it is unable to sustain for a long period of time. There are a few strategic options to be able to sell more of your product, increasing customer service and maintaining your customers. Want case studies? Check out this pretty cool house cleaning service that is defying expectations.
One of the few ways to do so is to know your own customers. You must first know who are your customers are, what and why they buy, where else they buy from, who else can buy from you and how they buy before attempting to sell your product. Customers tend to change their minds very constantly; they may buy from you now and not necessarily buy from you again within a few months’ time. Therefore, having predicted future developments and providing facilities which other businesses do not provide will further increase your market share.
You should also sell more of your own products to the more existing customers. Making new customers could sometimes be a pain; therefore once you know why your existing customers buy from you, you can determine more ways to make them buy more frequently. If you have information on when your customer usually buys your product, do contact them beforehand. To ensure customers retention, you could once in a while add a little service which is useful for your customers. Promoting or encouraging customers to buy a premium product which meets their needs is, you could promote “buy one free one”.
Does all of the above make sense? Go home and start considering how all of that actually applies to a proper photography business! Good luck.